That's a fairly reasonable explanation, but there's been a ton of things that started out as "a thing dumb college kids are doing" and ended up in the wider world. Some take longer than others.
Then do something that will lower their social status. Dress them up in a baby bonnet and spank them instead or something.
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What time horizon are you working with? The reason people are so concerned with what is taught in school is because working with kids has a big impact on the long term. Working in children's entertainment is probably even more powerful. I remember blowing a lot of things off in school (especially high school) because it was mandatory and I had to be there, but this is what kids are seeking out in their own time.
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