My bet for the next corporate play: American Eagle is advertising with an attractive Black (my guess is a men to avoid direct comparisons between two women) and another cheesy word play (“black is beautiful” or something like that). That won’t go as viral though as there is not much controversy left.
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The vibe riding is an interesting thought. I guess it is the same in music/fashion/art: cool people surf the wave at the exact right time, uncool people are too late, but few stay relevant over decades without becoming a dinosaurs.
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