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FB is trying to pivot away from news/politics and TikTok never got into the game to begin with. Sure, there's a few dumb teachers tiktoking their groomer fantasies, but libsoftiktok has to put in work to find them. If you're a casual user of tiktok you see attractive ladies doing stuff while being attractive and cute pets doing stuff while being cute. Maybe once in a while a bit of novelty like a fat person with a nice face who is really good at dancing or a really ugly dog whose owner loves them anyway :heartwarming music:.
The business case for big platforms getting into political ads is actually quite bad. A quick google search suggests that all political ads in the US, across all platforms, is $13B. That's less than half of Amazon's ad revenue and a single digit portion of Google's. The downside is a massive amount of political risk. Why take that risk for a few percentage points more revenue? Zuck certainly doesn't want to.
https://www.statista.com/topics/4942/political-advertising-in-the-us/#dossierKeyfigures https://www.statista.com/statistics/271258/facebooks-advertising-revenue-worldwide/ https://www.statista.com/statistics/266249/advertising-revenue-of-google/ https://www.cnbc.com/2022/02/03/amazon-has-a-31-billion-a-year-advertising-business.html
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