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I think the question at the heart of Scott's essay is would the experts really choose the same "best" wine every time? Say you had 10 high quality wines, 9 worth $200 and 1 an acclaimed award winning $10k bottle. The wine experts would all be able to tell all the wines are good wines, that none are cheap trash, but would they actually be able to pick out the $10k bottle? Not even necessarily enjoy it more, the price of the 10k is for its uniqueness not its quality according to other commenters, but even identify it. If the answer is yes, then wine is not fake. If the answer is no, then wine is kinda fake.