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A lot of people have pointed to 1999 as being a high-water mark for mainstream American cinema. It's remarkable to think what a widespread influence on Western Anglo culture two concepts from movies released that year had (taking the red pill from The Matrix, "beautiful and unique snowflake" from Fight Club), and how durable their staying power was. A quarter-century after the film's release, you can use the phrase "taking the red pill" in conversation with a group of Anglophones of varying socioeconomic backgrounds and income levels, and reasonably assume that they'll understand the metaphor and that it won't seem dated or clichéd, even if they haven't seen the movie from which it originated. ("Snowflake" will be understood by most audiences, but won't have the desired effect, after years of conservative commentators beating it like a dead horse.) In this regard (that even most people who haven't seen the movie have a passing familiarity with at least one of its key images/concepts), The Matrix is right up there with 1984 in terms of its cultural penetration. The Matrix was a true four-quadrant movie, equally appealing to fans of action movies, sci-fi nerds, philosophy eggheads, undergraduate Buddhists, spiritualists and weeaboos. In today's era of disposable pop culture, where Marvel Studios are delighted if people are still sharing GIFs of their latest capeshit instalment so much as one year after release, that kind of durable cross-demographic cultural staying power is hard to even wrap your head around. Nothing from the current decade of cinema seems likely to equal it: offhand, the only movie from the last decade which might is Joker* (and I think that film's star has well and truly fallen after its disastrous sequel); from the decade before, The Dark Knight.
*I was tempted to say Drive, but I have to remind myself that that film only made a tiny fraction of what The Matrix did: it's universally beloved in the circles in which I move, but not necessarily beyond that.
What was the home video market like in the US? Because, for us, The Matrix was one of the first DVDs we got which gave it even more staying power but we were generally a bit behind the West (especially on TV)
If you can only own a few you pick movies that are either classics, have good special features or really "popped" on screen.
Nowadays you can cycle through terabytes of movies at will (hell, even if you had no internet 6-in-1 DVDs are common in any random street market in Africa) and I don't know that anyone cares about the BTS stuff. You can't sit with a movie for months to years.
In 1999? 2000? Absolutely huge. Things were gearing up for the DVD transition, Disney was getting ready to do their old hat trick where they "take the classics out of the vault," basically every American home had shelves and shelves of tapes or disks, probably in an entertainment center.
It's definitely true that people had to be more selective in movie watching than they do now. But if you didn't have a copy of a movie you wanted to see, you went to Blockbuster and you rented it. Going to Blockbuster on Friday evening to rent a movie was a big tradition.
I do feel like a movie release was a big deal in the late 90s/2000s. Movie tie-ins were everywhere, movies would get websites where you could see trailers or character profiles, children's movies often had websites with games and movie-tie in games were widespread. A movie felt like an event that had ripple effects. I still remember when I was fairly young and Monsters, Inc. came out -- they had a huge website and a hunt-and-seek game where you would walk through the whole scare factory. That was cool enough that it cemented Monsters Inc as one of my favorite Pixar movies even all these years later.
The only times in the past 10 years where movies have felt like that are when The Force Awakens came out, and when Avengers: Endgame came out. But neither have really lasted in the public consciousness the way movies seemed to in the past. It feels a lot like the "extras" that companies used to put in for lots of products have fallen by the wayside. And websites are way less cool than they used to be.
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Dunno, didn't grow up there and don't live there. Funnily enough I have a feeling that The Matrix Revolutions was the last film I bought on VHS before the transition to DVD was completed.
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