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Culture War Roundup for the week of July 28, 2025

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Agreed. This is not a spur of the moment thing. Some marketing firm decided that "White woman has great genes/jeans" was an acceptable pun to run a big ad campaign on.

This is about as innocent as anything Cartman has ever said, which is not at all innocent.

They were deliberately courting controversy. I am not sure that they will come out ahead, though.

If they were the 40th largest jeans vendor in the US, they would probably come out ahead. Sure, they would alienate 20% of their customer base, but they might also entice 1% to buy their jeans specifically because they made the wokes cry.

However, American Eagle is the fifth biggest jeans brand in the US (according to some shitty online list I found). 20% who will not buy their products anymore might hurt them quite a bit. For what it's worth, NYSE:AEO did not make any big moves.

Personally, I would not have run the ads in their shoes. Woke is not so dead that I would jump on its corpse, and the outraged 20% will probably have longer memories than the celebrating 30% (of whom only a small fraction might actually buy their jeans).

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