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Why does advice work so poorly?

greyenlightenment.com
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Psyops about having less kids because of the climate crisis

This is just propaganda. It's often said in a condescending and accusatory tone, along the line of "do X or you're a bad person". You can recognize this sort of thing by its use of manipulation methods like guilt tripping, instilling fear or insecurity, or making you feel like the world will be against you if refuse. Advice should benefit you and want nothing in return. I find older self-help books (pre-2000) to be rather enjoyable