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Notes -
I'd say ASMR is as distinctively clear a feeling as frisson, but yeah, definitely two different things caused by practically opposite stimuli. I feel like I've experienced it my whole life, from being in kindergarten and having the librarian read a story to the class, to sometimes when getting haircuts, to even being stuck on the phone with some customer service person taking too long to work through something (clacking away on a keyboard while verbally stalling). So I pretty much knew instantly what youtubers were going for when I started seeing the videos in like ~2012, even with the ridiculous 'asmr' term someone came up with.
My experience was more of assuming everyone else was lying about not understanding it, out of some embarrassment that it was too weird or was somehow sexual. But it does really seem like many people don't get the 'back of the head tingles' feeling. Not sure if that goes for frisson too - are there many people out there who don't get 'chills' from some epic swelling music moment?
Then the asmr videos are trying to inorganically bottle it as a more 'pure cut' for people chasing the dragon, like epic movie trailers have tried to get a few frisson moments down to a science.
I also definitely experience it, although most ASMR videos don't do it for me. I usually encounter it when vaguely sleepy, relaxed, and then a pleasant stimulus happens, like a soft speaking voice (the "being in kindergarten and having the librarian read a story to the class" story seems about right) or a gentle, repetitive noise.
If I do encounter it from an ASMR video, whispering or crinkling does it more than anything else.
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