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The reliability thing is actually pretty great/important. I'm hesitant to read too far into the readership of places like Ao3 or Royal Road or what have you, but I actually think web serials are something that will only grow more popular in the future. A nice drip drip of book which suits the avid readers (who just assemble large numbers to follow at once, or dig up finished ones) just as well as the causal ones (for whom more than a chapter or two at a time might be a heavy lift, and are used to things releasing on a cadence). So for Sanderson, producing eminently readable books at a steady pace is a genuine superpower, and readers like it. Waits between books are always rough, but for Sanderson fans you can just go to his website and see nice circles that slowly but surely tick upwards with progress towards the next two books.
Or you can be a GRRM fan and be waiting a decade for a book that he basically has written three times over but then threw in the trash can only to start over again. It's a bit insulting. (At least Rothfuss just out and said he got depressed and hasn't even really bothered to even give fans false hope)
Put another way, beyond a minimum level of talent, if you can churn out books reliably you can make a good living and grow popular as quantity as a quality of its own.
All of this discussion, though, misses one big part of the appeal of Sanderson. Well, maybe two. The maybe is the worldbuilding. For some people an interesting world can forgive a large number of writing errors (and not all of his books suffer as terribly from length issues! The Mistborn sequel quartet of books are actually about half the length of the average original trilogy book on an individual basis). The bigger one is twistiness. Let's give Sanderson some credit, here: the Mistborn trilogy, for example, has some excellent little twists at the end of each book that are quite fun, especially if you don't know they are coming.
Japan has already figured out a clear [webnovel > light novel > manga > anime & beyond] pipeline and China & Korea look to be following that route. It seems like the self published web novel stuff is increasingly dominating the media landscape over there and I expect it could be similar in the West if entertainment companies can figure out a similar route to mass consumption.
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