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Notes -
If you look at top 50 (by box office receipts) 2020s movies, and restrict to American movies, Oppenheimer (at #13) is the top entry that isn't a sequel to or a remake of or a movie version of some already-highly-successful narrative IP from an earlier decade ... and then the second-highest entry is Elemental, at #48??? Did I miss a bunch?
I know this isn't a new trend, but I hadn't realized just how bad it's gotten. In the 2010s we've got Zootopia at #38, Bohemian Rhapsody (not counting a song as narrative IP) at #46, The Secret Life of Pets at #50, and that's it, so essentially no better.
But back in the 2000s we see Avatar at #1, the first Pirates of the Caribbean (not counting a theme park ride as narrative IP) at #32 (then up to #3 and #6 in sequels), The Da Vinci Code (based on a successful book, but a 2003 book) at #24, a couple Ice Age movies (sequels to a 2002 movie), 2012 at #27, Up at #29, one of the Twilight sequels (based on a 2005 book), Kung Fu Panda at #34, The Incredibles at #35, Hancock at #36, Ratatouille at #37, The Passion of the Christ at #38, Madagascar at #50 and its sequel at #40, Night at the Museum (based on a 1993 book, but not an already-highly-successful one like Harry Potter) at #46, and The Day After Tomorrow at #50.
Now, note that I didn't say I was looking for good, just successful and original. I can't say I'm proud of the culture that gave us Twilight, Dan Brown, 2012 and The Day After Tomorrow, or even Dances With Smurfs. But at least it was a noticeable fraction (looks like around 1/4) of a culture! The idea of original culture was clearly on its way out, even then, though - the originality fraction for the 1990s is around 2/3, way more than I want to list out in a comment, and that's despite not including a swath of embarrassing entries like the 2000s did.
Clearly the peak of popular original culture was the late 90s (I'm going to say 1999 - The Matrix was right about that being "the peak of your civilization"), and although it's a priori suspicious that @Iconochasm and I identify this peak as being when we were in high school, it's a fact supported by data, not just nostalgia. Suck it, kids these days.
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