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Even for a mega artist like Taylor Swift, that's not entirely true. Marketing is certainly part of it, but there's a lot more that goes into it. Even if you cynically assume that pop stars are all marketing and no substance, labels pay a lot of attention to what gets released. The reason that people like 2Pac seem to have immortality is because they all record a lot more than the record company is willing to release, especially with pop musicians who use outside songwriters. If it were simply a matter of spamming the market with material then they either wouldn't record as much (to save money), or release everything they did record (to maximize revenue). The reason they don't do this is because they need to maintain a certain quality standard and avoid saturating the market. In the 50s and 60s artists were required to put out several ten song albums per year. By the end of the sixties, release schedules slackened, and by the 80s an album a year pace was considered pretty good. Now they can go years between releases, and this isn't due to lack of material in most cases; those 50s releases included a lot of filler.
So yes, they are paying attention to the music, and AI doesn't allow one to pay any attention to the music, especially when it's made by people with no musical experience. It's just spamming in hope they can make more money than they spend, with little control over the content. And marketing includes a lot more than what one typically thinks of as marketing. It includes touring, arranging press interviews, making sure critics review the album, making public appearances, having ins with radio stations, and all of that.
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