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Star wars isn't particularly woke. The problem is that they, and Disney more broadley, continuously try to reskin movies and franchises. Literal reskinning, like The Little Mermaid. But also reskinning entire movies to appeal to demographics they didn't previously appeal to.
This pisses off people who liked the previous movie, and generally doesn't do well at attracting new fans. Because the source material is nearly always better than the next generation of content. Nobody is reskinning box office flops from the 80s.
So the business model is to take a massive box office hit or mass cultural impact, e.g. star wars (LoTR, Star Trek), pivot away from the target demographic, make a worse movie that appeals to different people, and then wait and see what happens.
This results in mostly misses. The aim is to be more inclusive, but the reskinning process is invariably decreasing their appeal to ~25% of the population (white men) to appeal to 6% of the population (black women). Unsurprisingly, most black women didn't grow up loving star wars, so the heightened interest in reigniting an old IP is totally wasted.
Again, this isn't particularly woke. Making a movie for a black demographic is literally uncontroversial. What's controversial is deliberately taking away that movie from a white demographic.
The obvious solution is to make more disney movies that appeal to blacks or asians. Not to reskin ones that don't appeal to them. If there is an IP that appeals to white men, you probably don't need to consider it literal fascism, and can just make it for them.
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