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Culture War Roundup for the week of January 19, 2026

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The convention is that it's www.subnet.host.com. So you might have maps.google.com or auth.google.com or search.alphabet.com. If Amazon is acting as a large supercorp providing many services, and Twitch is a provider of streaming, then people on twitch.amazon.com or amazon.twitch.com are on that site for streaming. If they were there to be sold things they would be on shopping.amazon.com or the reverse.

(In today's internet you pay for the xxx.com domain name, but you can subdivide that domain into as many yyy.xxx.com subnets as you want. Doing it the other way round would be incredibly expensive.)

If Twitch and Amazon are both big messy things full of subsidiaries and you are advertising everything everywhere then you are in the realm of 'play stupid games, win stupid prizes' and you should fix your org chart.

The host/domain ordering has always struck me as backwards from pretty much everything else, like file system paths. In fact, URLs are frequently https://specific.to.general/general/to/specific?veryspecific. I wish I knew why they thought that made sense.

I imagine because the practice of selling domains as domain.com came in long before people used subdomains.

To clarify, IMO it would make more sense if (sub) domains were ordered like com.google.maps or gov.whitehouse.

I don't disagree, and actually I was thinking 'those look weirdly familiar' before I realised that's how Android and iOS do their package urls. I just think that enough infrastructure was in place that people weren't willing to rework things to satisfy us anal-retentives :)

then people on twitch.amazon.com or amazon.twitch.com are on that site for streaming. If they were there to be sold things they would be on shopping.amazon.com or the reverse.

If I slap a popup on my streaming site that directs you to buy shit, guess what, now it's a site for selling shit to you. Seriously what kind of garbage is this? You're going to penalize people over what a court thinks people think the purpose of their website is supposed to be? Give up, you guys just keep digging deeper.

I slap a popup on my streaming site that directs you to buy shit, guess what, now it's a site for selling shit to you.

Or you could respect your customers and provide them services they like in exchange for money? Once upon a time, Americans were into that.