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Culture War Roundup for the week of January 19, 2026

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As someone who works in a marketing-adjacent field, it's worth noting that we still don't have good ways to tell if traditional advertising is actually effective at driving sales, and there's compelling evidence that its effect for many brands is near zero

I would bet like all of my net worth against this. Being told a product exists makes you realize you might buy it. Being told something exists 500 times makes the average person more likely to realize you might buy it. Big companies have tried reducing ad spend and measuring if it reduces profits, and it has, and then they restarted ad spend.