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Apples are much better than they were fifteen years ago, mostly because I know what varieties to buy now. My guess is that apples have 'improved' because people buy them by cultivar while strawberries have gotten worse because they are sold simply as strawberries. Sugar dense cultivars are naturally more expensive by weight or volume than water dense cultivars, and consumers probably just buy the cheaper strawberry without a recognizable name like Honeycrisp to attach to the expensive package.
Driscoll's has been selling Sweetest Batch berries as a premium line that (presumably) uses more sugar dense cultivars. I do find Sweetest Batch to have a much higher hit rate of good berries.
Apples are just better now actually. People eat them and give them to their kids. They're very convenient for all parties involved. If stored correctly some varieties will keep for 18 months. You could be buying an apple today that was picked in the late fall of 2024 and its mostly fine. They'll get turned into something else if they get to old and arent Fancy any more. Several terrible varieties of apple have more of less vanished as Americans started to eat more apples in the 90s, red delicious at the top of the chopping block. Apples have trends too, which lets them charge more for some of them desipte idential costs when they're 'hot'. Good margins generally in a space not really known for them. Low spoilage. Great crop overall thoughout American history.
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