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Notes -
I don't dispute the existence of dedicated fans who will go out of their way to watch certain shows every week that I would turn up my nose at. Plenty of my female colleagues make a point of tuning in to Love Island every week, in part because they don't want to be excluded from the "did you see what happened on Love Island last night?" water-cooler conversations the next day. I'm not suggesting that only shows admired by the intelligentsia or by snooty TV critics can attract a fanbase of devoted, hardcore fans. Probably an outright majority of shows with devoted fanbases are ones that TV critics wouldn't be caught dead watching (e.g. just about every soap opera you care to mention: Coronation St, EastEnders and so on).
But I don't think it's controversial to claim that some TV shows can be sustained by attracting a sufficiently large audience of casual fans who won't tune in for every episode, but will collectively watch enough episodes to keep the ratings up. (Probably most game shows fall into this category.) The impression I get is that this is now a category The Simpsons falls into, with the audience of devoted fans who will go out of their way to watch every episode having dwindled over time. I could be wrong, but that's the impression I get.
In an attempt to put hard figures on my gut feeling, it's indisputably true that the show's ratings have plummeted over time, from a peak of 30 million early on to something like 2.5 million today. (The decline would be even more striking when controlling for population.) This pattern is certainly consistent with only the most hardcore of the hardcore fans sticking around. Alternatively, it could be the case that the show's audience is primarily made up of casual viewers who'll only tune in when they have nothing better to do or there's nothing else on the tube.
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