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Notes -
People often find themselves buying products they don't like because there's no equal-quality option that doesn't have the same fundamental issues.
Companies are engaged in a race to the bottom as profit generators, and consumer sentiment is one aspect of what generates profit. If people really want, say, games with DRM but every seller has decided that allowing easy copying of their games will devastate profits compared to the alternatives, then all of them are going to refuse to sell to you under those conditions. Up-and-comers could appeal to the market by removing DRM, but they don't because they know that if their game is any good it will devastate profits, and because being excessively consumer friendly is almost a sign that it's not good. Even when companies start-out being consumer friendly, they become less consumer friendly as they get more brand recognition and IP loyalty. Sometimes consumer sentiment matters, if a company goes out on a limb like e.g. the XBone, but in general they're smarter than that and test the waters and move broadly in concert.
(Note: this is just an example, I'm not debating DRM specifically.)
A private owner who says, "nah, I could do that but I really hate that" is generally the only defence against enshittification that actually works. In my experience it's very hard to stand up in a committee and say, "yes, we could do that and it would make money but I don't think we should".
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