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He's talking about the continuing popularity of Friends and if you read the piece, he clearly finds the premise of the show distasteful. If he was 14 when it aired, why the hell does he care that the show didn't have the kind of Cool Gen X Fashion about going to obscure clubs with savvy clientele? He's plainly unhappy with the view that it gives about NY, when he moved there for the romantic dream of city life. He wanted to be the cool city life guy, and now everybody's mental image of that time is Friends.

Right now Freddie is living the Ross or Chandler life, not the cool hipster life. Of course he doesn't like the comparison. Seinfeld also gets more hip cred than Friends , even if it's about a small bunch of sort of weird people hanging out in a friend-group, possibly because of the overlap with Jerry Seinfeld's real (professional) life as a stand-up comedian and the part he played in the show.