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PaperclipPerfector  1yr ago (text post)   32565 thread views

Culture War Roundup for the week of May 1, 2023

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I think they were harmed by the Marketing VP's comments which have a "woke' flavor:

She added further that she had a “super clear” mandate that “to evolve and elevate this incredibly iconic brand.” She said that what she “brought” to the brand was a “belief” that to evolve and elevate means to incorporate “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”

...

“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” she said.

The focus on "inclusivity", the criticism of the old (successful) brand as "fratty" and "out of touch", the claim that anything that caters to the old crowd is out of date and moribund...all of it pattern matches to "woke" (and yes, that includes her being a woman). If you're a conservative you've seen this play out more than a few times so, when they tell you they want to take away what you feel is yours, you believe them

IMO the choice of Mulvaney also screams "woke". Mulvaney is running around claiming to be not just a girl but the most obviously misogynist and appropriative vision of "girlhood" around. If anyone wrote him as a female character it'd rightly be seen as sexist.

It takes a lot of in-group loyalty imo to not see the issue with this guy and to choose to use them , even a bit, as a mascot for your brand aimed at a totally different market, instead of any other conceivable trans figure.

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