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I am not sure, but I know it exists. So much so that when I went to a hobbyist class on barrel aged beer the instructor went out of his way to emphasize to us how the best brewers he had known were women (which was extremely awkward). It was pretty clear to me that none of us had any particular bias against women brewers but he expected us to have such a bias.
I don't understand where "psyop" is coming from as an explanation. One simple explanation (that I think is true) is the gender makeup of who is running beer advertising has changed over the intervening decades and men and women have different ideas about what will get people to buy beer. This also assumes that men and women's relative preferences towards beer are not shaped, in part, by these advertising campaigns. You don't exactly see tons of women's products advertised by unrelated sexy women!
I am not plugged into the domestic light beer scene at all but... maybe? Where I grew up there was definitely a general perception that women weren't competent or capable at traditionally male dominated activities.
I mean, are there any such ads? If such an ad would do gangbusters I am skeptical that the first context it would be thought of in is this conversation we're having.
My contention is not that such men would find it emasculating, merely that they would doubt a woman's competence as a brewer and so have a bias against any beer they had brewed.
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