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Notes -
They are. Lots of things are broadly popular (in the sense that 60%+ of the population support them) but where a large minority are sufficiently fanatical in opposition that being publically associated with them is a net negative. "Normal-ass employer-provided health insurance includes employer-paid abortions" is a prime example where you should do the popular thing quietly in order to avoid a damaging row with pro-lifers. Anodyne expressions of pro-LGBT sentiment like participating in Pride Month are similar - normies expect you to do it, but shouting about it draws unwelcome attention. The supporters of all these things know that there is a noisy minority of haters.
This applies more to companies which sell to consumers than companies that sell to other businesses. The universe of people who consoom product has a lot more Red Tribers in it than the universe of people who are able and willing to take corporate jobs.
Race-based affirmative action is the rare case where you are probably right - I think supporters genuinely don't grok just how unpopular it is with normies because they have successfully silenced opponents in their own spaces.
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