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Notes -
Reading the whole brochure as a Londoner, the most interesting thing is just how much of a personality cult the Greater London Authority is trying to present itself as. The name "Greater London Authority" is only used on internal-facing documents - to the public, the brand is "Mayor of London", and the mayor is photographed at every opportunity while his staff and other politicians are unpersoned. The key aim of the brand guidelines is that GLA publications should create the impression that Sadiq Khan is solving every crime and fixing every pothole himself, or at least hands-on supervising the front-line workers who are. Unfortunately, I think this was the intention of London's Scottish colonial rulers when they set up the GLA - I have heard lots of serious people saying that the secret to fixing local democracy (i.e. getting voters to vote on local issues) is to personalise it. And the previous mayors were Ken Livingstone and Boris Johnson, so Khan has to do a lot of PR-mediated cult of personality stuff to compete with their media personas.
Specifically on the race issue, there are plenty of pictures where Khan is the only non-white person in shot held up as good examples, so I don't think the intended message is "fewer white faces". Interestingly, a lot of the white faces in the examples are police - there are good reasons given the politics of policing in London why if I were the Mayor, I would choose my PR shots to make the Metropolitan Police look more diverse than they are, but showing the police as almost-all-white doesn't bother Khan's PR team. I do worry that someone seems to think that the only person in London over the age of 50 is the Mayor.
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