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Notes -
I think people are pretty susceptible to propaganda, and even subtle things like tweaking racial/sexual makeups of a military squadron go a long way to feeding people false beliefs about the military. I don't want people to be stupid or have false beliefs, so I dislike these unrepresentative ads. That's pretty much it from a marketing standpoint.
From the military's standpoint, I think such ads are pretty ungrateful. Sending the message "the military is for women" also sends the message, at least partially, "the military is not for men." If all your ads feature crowds 90% composed of interracial female technicians building missiles, the real life white men working on the missiles are given proportionally somewhere between half and 1/10 of the recognition they deserve, and the women are given somewhere between 2x and 10x their earned recognition. This rises to the level of annoyance when everyone is doing it, because if you're not specifically paying attention you'll get the impression that every business is manned (sorry) by such groups while the men sit around at home or something.
Furthermore I think it's harmful for more women to join the military. Good for the military, sure--I'm sure they'll be helpful there--but all this stuff pushing women into traditionally male roles just harms both genders.
In the end I don't feel too strongly about it though, and it comes down to ingroup/outgroup signaling more than anything else. I want big powerful institutions to be on my team.
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