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What matters depends on what you're trying to extrapolate it for. If you're evaluating whether you or someone you know should purchase the product, then the value of the product matters, and intent only matters in-so-far as it correlates with the value of the product If person A is an intentional scammer then the vast majority of products they offer will have low value and high cost, so you can use that as a prior and probably dismiss all their offerings without any additional investigation.
If you're extrapolating it to the value of their other offerings then intent matters a little. An intentional scammer is going to offer bunches of scams and fail to cultivate real value. Someone who values themselves highly in a genuine way is going to attempt to offer good value even if they tend to overprice some of it, so the correlation between offerings will be weaker.
If you're extrapolating that to the value of their character, then intent matters a lot. If person A offers a bad product unintentionally, then you can't conclude they're a bad person, while if they do it intentionally then they are.
So if two people, A and B, have free videos offering advice, and then paid videos and services offering more detailed advice and individual attention for a cost, and person A is a known scammer and person B is not, you should probably avoid even the free videos from person A, because they're optimizing for advertising the scam and getting money rather than being genuinely useful, while person B is likely to offer more genuine advice in their free videos, because they believe the value of their product can speak for itself.
Ultimately, the value of the free and paid content is what actually matters, but the intent correlates strongly across content
That's true. Unfortunately it's very hard to judge intent when the person is a is gifted salesman and charismatic speaker. Sometimes I think they even convince themselves. Take L Ron Hubbard for example. As far as I can tell it started off as a simple grift ("You don't get rich writing science fiction. If you want to get rich, you start a religion."). But then went deeper and deeper into it, and spent his entire life surrounded by fawning sycophants, and he started to actually believe that he was some sort of messiah. Plenty of people still swear by his teachings to, and would happily hand over all their money to the Church of Scientology all over again.
Basically I think the entire self-help/therapy/mysticism industry is full of both types, people who are actively scamming and people who are sincerely trying to help people. And I don't think I can always tell the difference.
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