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Seems pretty niche. The reason people know what beef tastes like is that beef tastes very, very good. For more people than not, it's basically optimized for deliciousness already. There is just not much better than a good cheeseburger or steak. I'm fairly adventurous with food and love trying different meats, but the reality is that none of them are actually as good as just getting a classic cut ribeye and grilling it up.
You need to start with a niche, because the product isn't good enough to compete in the general market. Nobody will pay 5x for a steak substitute that's worse. But lots of people would try, at least once, an exotic whale steak. It can't cost much more to grow that than a beef steak. You wouldn't pay $100 for a bad steak, but would you pay $100 to try shark fin soup? It's an endangered species, it's an illegal dish in many places, and isn't that a good deal?
Once you have a niche, there's a productive market that incentivizes lab-grown meats to get better and better (instead of relying on government handouts and PR campaigns to convince people to replace meat in their diet).
I agree that beef is delicious, and I don't especially want to replace a nice steak with something lab-grown. I'm skeptical of the whole technology. But in a Machiavellian sense, this is the line I would pursue if I was in the industry. I actually feel like this is a billion-dollar idea lying on the ground, and if I had the money to invest in lab-grown and impose my vision, I would.
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