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bud mulvaney
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I think that's what the Bud Light attempt to link up with the influencer Dylan Mulvaney got wrong.
Who exactly is this supposed to appeal to? They wanted to move on from the old, fratty, stale male customer base, to younger generation of drinkers (or would-be drinkers). Great, but is this for girls? Because women aren't beer drinkers. I'm a woman, I'm not a beer drinker, and this would not only not get me drinking beer, it gets me riled-up over 'is this what we are supposed to accept as representing women, now? a novelty drag act?' (see the one in the bathtub for International Women's Day). Gen Z men? Are they drinkers either, because the demographics say not. It's perfectly alienating to your existing customers but I don't see what new market is supposed to come flooding (or trickling) in to replace them.
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