Sort of ancillary to the point you're making, it's kind of weird that we have to treat "15 million impressions" reported by YouTube as one of the facts of matter, when we have no way to confirm (and increasingly no reason to believe) those are the actual numbers.
The message would be bad whether it was 5 views or 5 billion, but it's something to keep in mind when these stories come up where something is considered inherently newsworthy based on social engagement which may be entirely bunk (and obviously, the threat of malfeasance is much higher with something internally- produced and explicitly propagandistic.
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Sort of ancillary to the point you're making, it's kind of weird that we have to treat "15 million impressions" reported by YouTube as one of the facts of matter, when we have no way to confirm (and increasingly no reason to believe) those are the actual numbers.
The message would be bad whether it was 5 views or 5 billion, but it's something to keep in mind when these stories come up where something is considered inherently newsworthy based on social engagement which may be entirely bunk (and obviously, the threat of malfeasance is much higher with something internally- produced and explicitly propagandistic.
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