There are a lot of people saying that dating apps are evil, that Match Group exploits people's feelings. That's true on one hand and wrong on the other.
First the expensive resource on a dating app is girls, not girls because they will pay you, but because if you have girls it will attract guys, what impacts the retention of girls on a dating app? The number of likes they send, so the first goal of a dating app is to make girls like, clearly not something evil. There is no interest in making them pay as none will do it. (Hot girls can be replaced by bots, or by girls that promote their Instagram, they should just not like everyone but they don't need to be real for the system to work, in truth it is not super complex to acquire these girls, so no need to have bots.)
Second the most expensive resource on a dating app is hot guys, because without hot guys you won't get girls, well hot guys are the users that have the best retention, without effort they will have a 50% retention, so in fact you just have to wait some time and the app will fill up with those guys, need a specific strategy? No, do nothing. Is this evil? No.
Then the last most expensive resource on a dating app is guys that are willing to pay, what can you offer to guys that want to pay? More likes received. Well good news more likes received = more retention for these guys. So the things these apps do, is how to make a guy pay the most to access likes? It is very similar to any business, a football club has the same objective, a restaurant has the same objective, a gaming app has the same objective, a gym has the same objective. The ones that are left behind are actually the ones that are not paying. Tinder for example, they are just the best at converting you into a paying user and keeping you, and they will not keep you if you don't get likes.
The problem of dating apps is not the product in itself it is the users of these apps. People that complain about datings app are either:
MALE
Not willing to date (so they complain they cant accumulate matches as fast as they would like),
Make no effort to be attractive (everyday we would receive emails to the support of guys saying "im not receive likes and im not the less attractive", well yes you are ),
FEMALE
Not willing to like anyone (We have plenty of girls that can scroll through 300 profiles and not like anyone and deleting their account saying "I dont like anyone" well
Liking users too attractive that would only want to have sex with them
The hard truth is that if you are a guy and you dont go on a date with at least one new girl per week and dont have your picture taken by a professional photograph you are loosing your time on a Tinder-like dating app
And if you are a girl and you dont date at least one guy per week and you dont lower your appearances standards then you are also loosing your time on a Tinder like dating app
So for me dating apps currently work, and actually they are the biggest place people meet these days. But using them is very disappointing
p
Side tangent but I think you would enjoy this blogpost from someone who works at a dating app (not sure which dating app though).
https://blog.luap.info/what-really-happens-inside-a-dating-app.html
I think this is the best bit:
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