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Culture War Roundup for the week of October 10, 2022

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I'd ended up at that same article, and I think the 40% number comes from the Ey Belonging Barometer link, which is where I got the idea that it was 1000 adults. They claim their study "substantiated existing evidence" from the Multivu Cigna study. Unfortunately, the Barometer has vanished into the aether, since it just redirects to their generic press release page.

At least from diving the Wayback Machine (though not difference in live version), that's plausible as a source:

When social exclusion happens at work, people feel physically and emotionally isolated. More than 40 percent of respondents across generations and genders feel physically alone, or in other words, ignored.

But it's even less clear what that actually means, given

Millennials are most likely to feel ignored (38 percent), stressed (30 percent) and lonely (24 percent)

From the tea leaves, I think they took a summary of multiple survey response and munged them together, such that being ignored is a type of being 'isolated', but at that point you're letting the social scientists play telephone.