Ultra-premium wine, like any luxury good, is driven by the fact that people with more dollars than sense will naturally derive more enjoyment from having spent a stupid amount of money on it. So it literally tastes better to them at 200 bucks a bottle than it would at $20, or even $50. Consumer psychology be crazy like that.
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Why are you called The Motte?
A motte is a stone keep on a raised earthwork common in early medieval fortifications. More pertinently,
it's an element in a rhetorical move called a "Motte-and-Bailey",
originally identified by
philosopher Nicholas Shackel. It describes the tendency in discourse for people to move from a controversial
but high value claim to a defensible but less exciting one upon any resistance to the former. He likens
this to the medieval fortification, where a desirable land (the bailey) is abandoned when in danger for
the more easily defended motte. In Shackel's words, "The Motte represents the defensible but undesired
propositions to which one retreats when hard pressed."
On The Motte, always attempt to remain inside your defensible territory, even if you are not being pressed.
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Notes -
Ultra-premium wine, like any luxury good, is driven by the fact that people with more dollars than sense will naturally derive more enjoyment from having spent a stupid amount of money on it. So it literally tastes better to them at 200 bucks a bottle than it would at $20, or even $50. Consumer psychology be crazy like that.
Give me Winking Owl any day.
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