I remember the best tequila producers in Mexico saying that there's no way a bottle of tequila should cost more than $40. But - the market was demanding super overpriced tequilas. So, they shrugged their shoulders and marked up the price to $200, and people loved it.
I usually buy Cabo Wabo, which is the cheapest 100% agave at the store I go to other than 1800 (which I don't like). But I have to admit Cuervo Platina is really good. Looks like it's a $60 bottle, though, nowhere near $200.
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Notes -
I remember the best tequila producers in Mexico saying that there's no way a bottle of tequila should cost more than $40. But - the market was demanding super overpriced tequilas. So, they shrugged their shoulders and marked up the price to $200, and people loved it.
I usually buy Cabo Wabo, which is the cheapest 100% agave at the store I go to other than 1800 (which I don't like). But I have to admit Cuervo Platina is really good. Looks like it's a $60 bottle, though, nowhere near $200.
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