Which is also a bit of a hoax/mirage. We know why Pepsi wins the Pepsi challenge: More Sweetness, less acidity. Those things also make Pepsi lose the Pepsi challenge if consumers are asked to grade drinking an entire can, particularly if it gets diluted by ice or gets slightly warmed over the course of drinking the can.
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Notes -
Which is also a bit of a hoax/mirage. We know why Pepsi wins the Pepsi challenge: More Sweetness, less acidity. Those things also make Pepsi lose the Pepsi challenge if consumers are asked to grade drinking an entire can, particularly if it gets diluted by ice or gets slightly warmed over the course of drinking the can.
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