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I agree. I am strictly more likely to buy the same item MiUSA or from a lower tariff country if I see the tariff cost as a line item than if I see the total cost.
Where restaurants eat the credit card cost or raise prices across the board, I am pretty neutral between using a card and paying cash. Where they charge a fee to use a credit card, I'll nearly always pay cash.
I probably consistently overpay for shipping by paying more for items from stores with "free shipping" rather than paying shipping as a separate line item.
Consumers consistently dislike fees and markups on phones/cars/bank accounts etc.
I think I'm more likely to look at a $35 MiChina hoodie with $20 marked as tariffs vs a $65 MiUSA hoodie and pick the MiUSA product if the tariffs are marked separately. First of all, I as a consumer have a limited understanding of quality, I'll anchor to the idea that the MiChina product is "really" a $35 that they're now charging extra for while the MiUSA hoody is "really" a $65 product. Second, I just don't like paying taxes and fees, and will prefer not to. Third, if I consistently find that shopping on Amazon I don't know what the "real" price is until the I get to checkout, that's a hassle that I don't want to deal with, I'll be more likely to shop on LA Apparel and American Giant where the price is the price.
This seems aimed at making me buy American.
How so?
If they list one price when I'm browsing on the website, and then add tariffs in when I go to checkout, I need to constantly do math while scrolling around.
Sales tax is calculated after discounts. How are LA Apparel and American Giant different?
6% difference vs 145+% difference?
Was "Third, if I consistently find that shopping on Amazon I don't know what the "real" price is until the I get to checkout" a reference to sales tax or not? I'm not following you.
No, it was a reference to reports that stores like Amazon are displaying a base price when shopping, and then displaying a "tariff adjustment" at checkout.
So on a MiUSA item it's 50 in the store, 53 at checkout. A MiChina it's 50 in the store, then somewhere between 52 and 120 at checkout.
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