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This was the line when the UFC was growing and needed to compare itself positively to boxing. It's quite clear that, after the sale and the ESPN deal, the UFC simply doesn't care as much about this. It's nothing new: the strict USADA testing was implemented to clean up its image for a sale (GSP begged for it and was ignored until it was to the UFC's benefit) and then they eventually did away with it because why risk stars popping constantly? It's actually perversely rational: the UFC looks worse than sports that don't test so why bother?
And you can understand why. This isn't the WWE where you can script and the public often doesn't reward you at all for good fights. Mighty Mouse did incredible things in the ring but nobody ever cared. People would rather watch Sean O'Malley or whoever fight.
Making competitive fights is how a champ like GSP who brought along Montreal/Canada (one of the few countries that'll pay for PPVs) get knocked out by Matt Serra. Or 1m+ PPV seller Ronda Rousey ended up getting beaten to within an inch of her life by a Brazilian lesbian with a thick accent. She's probably not going to charm the audience on Colbert or get put in many films. The division - which was attracting normies who wanted a role model for young girls - never got as big again.
Now that they have no credible competition they've settled for squeezing money from their existing base and resting on their laurels.
I don't think this is the case. People have been saying for years that MMA is destined to be dominated by "true" mixed martial artists like Rory MacDonald who've trained in blended styles from the start. But Rory never became champion and there's still a ton of people with a specific specialty they build on when they get to MMA
It may be that this should have happened but the very problem we're discussing prevents it: if you're a very athletic youth and you have options why would you want to focus specifically on MMA to make 10/10? There's a reason a lot of the top people are former wrestlers who've hit their ceiling and HW is so bad a division athletically (an athletic HW is probably going to gain more in other sports)
Yeah, it isn't lost on me that this is exactly what happens to virtually ANY product that obtains market dominance, and stops having to care about the original, 'hardcore' fans and thus can try to lower the quality of the product to increase profit margins.
There seem to be a confluence of factors going in:
So you're constantly adjusting the equilibrium of each division to make them look competitive but get someone who can stand out on top, and give your guys reasons to be entertaining and go over the top but still maintain the integrity of the skill involved.
If I'm accurate, you can see how they'd be taking pages from the Professional Wrestling playbook, except they can't outright script storylines and hand-pick a fighter's career, and instead you have to try and wrangle things with a series of incentives and nudges and creative publicity and hopes and prayers.
Long story short, UFC is modern day Gladiatorial combat, without the lions and without the executions. Entertain the proles and plebians enough to get their money. Put on a show. But to maintain the reputation as a legitimate fighting league (and to be clear, I'm not saying they're illegitimate) the sport has to be governed by stringent rules and have reliable rankings and keep things to a certain standard, so they can't go all in on spectacle and entertainment.
So Dana has them partnered with WWE, and buys into stuff like Powerslap or more recently UFC BJJ so the casual viewer can get entertained without having to know the ins and outs of a fairly complex sport.
And maybe the goal now is to just have the UFC as the 'flagship' product but use it mainly to attract in the wider viewership who can then be siphoned to a more controlled, profitable product that they can just mindlessly watch without the investment of a hardcore fan.
Holy cow, I just now realized how Powerslap is directly optimized to be fed to viewers in short-form videos so they can be part of your average normies' slop-scrolling experience.
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