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Notes -
Yeah, it isn't lost on me that this is exactly what happens to virtually ANY product that obtains market dominance, and stops having to care about the original, 'hardcore' fans and thus can try to lower the quality of the product to increase profit margins.
There seem to be a confluence of factors going in:
So you're constantly adjusting the equilibrium of each division to make them look competitive but get someone who can stand out on top, and give your guys reasons to be entertaining and go over the top but still maintain the integrity of the skill involved.
If I'm accurate, you can see how they'd be taking pages from the Professional Wrestling playbook, except they can't outright script storylines and hand-pick a fighter's career, and instead you have to try and wrangle things with a series of incentives and nudges and creative publicity and hopes and prayers.
Long story short, UFC is modern day Gladiatorial combat, without the lions and without the executions. Entertain the proles and plebians enough to get their money. Put on a show. But to maintain the reputation as a legitimate fighting league (and to be clear, I'm not saying they're illegitimate) the sport has to be governed by stringent rules and have reliable rankings and keep things to a certain standard, so they can't go all in on spectacle and entertainment.
So Dana has them partnered with WWE, and buys into stuff like Powerslap or more recently UFC BJJ so the casual viewer can get entertained without having to know the ins and outs of a fairly complex sport.
And maybe the goal now is to just have the UFC as the 'flagship' product but use it mainly to attract in the wider viewership who can then be siphoned to a more controlled, profitable product that they can just mindlessly watch without the investment of a hardcore fan.
Holy cow, I just now realized how Powerslap is directly optimized to be fed to viewers in short-form videos so they can be part of your average normies' slop-scrolling experience.
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