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Notes -
Basically no one thinks, "the thing I want most is to make lots of money." But making money ultimately ends up being a very consistent vector along which behavior is reinforced. And while it's not going to be the most important vector for any given individual, it's one of the vectors nearly every individual has in common, which makes it a useful simplification for how organizations like corporations work.
But 'make lots of money' is only imperfectly correlated with 'the company I work for makes lots of money.' And, indeed, the correlations between 'doing my best to make money for my employer' and both 'make lots of money' and 'the company I work for makes lots of money' are very imperfect. In practice, generating maximum value for the company is only really the optimal path for 1. the owners 2. people in roles with very clear metrics (e.g. sales) -- and then only to the extent those metrics can't be more easily gamed, and 3. those with both a great deal of control over the company and a lot of their compensation tied up in stock options/performance bonuses/etc. (i.e. a handful of executives). Some other roles (e.g. security, compliance) have strong incentives not to lose the company an enormous amount of money (in certain specific ways)... Which isn't actually the same thing, as becomes abundantly clear if you ever have to interact with these people: they'd really much rather nothing gets done if it makes the particular sorts of incidents for which they'll be held responsible slightly less likely.
Everyone else is one or more principal-agent problems away from those incentives. Expecting corporations to actually maximize profit is only slightly less naive than expecting command economies to actually optimize for the public good. Their owners want that, but only a tiny minority of the decisions are actually made by the owners, or by executives, or even by directors. The vast majority are made by bottom-level employees and their direct superiors, which, in large companies, are very detached from the company's actual profitability. They'll lose their jobs if it goes under, of course, but it's not like their personal efforts can do a lot to prevent that or bring it about -- there are a lot of these people.
The incentive is to keep your boss happy enough with you and otherwise do as you like, which might mean slacking off, or using your position to push your morality or politics, or maybe even doing a good job for the simple satisfaction of it. But it's a mistake to assume profitability is the overwhelming incentive, or even a particularly strong one, given how difficult it is for the people who really want that to enforce their will over the entire organization.
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