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Notes -
Maybe they failed because they were trying to copy McDonalds too closely? Skip the "we give you a third of a pound for the same price as a quarter of a pound" and instead emphasise "fresh beef, better taste, superior value".
The Third Pound just sounds like really bad marketing, because they were chasing the established hold McDonalds had with their quarter-pounders. I could easily see someone going "but I don't want more meat in my burger; a quarter-pounder is big enough for me!" or if they did want more meat, then they'd go for two burgers.
It's like someone trying to compete against Coke by going "we're just like Coke only we have bigger bottles" - that's not different enough to make me switch from Coke. What's unique about your product?
That anecdote does sound too much like "it can't be our fault the product failed, it was the dumb consumers!" Tell that to New Coke 😁 Even if your customers are dumb, they are still your (potential) customers so if this approach isn't working, scrap it and go for one that does: "bigger and better for the same price!" Don't call it a third pounder, compare "we have over 5 ounces of prime fresh beef in every burger versus 4 ounces of processed meat in our rivals" to sell it, not mess around with trying to copy the brand name of a McDonalds product that is already well-established. Call it the Big Beautiful Burger! 🤣
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