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Notes -
Conceptually I think Kateleen Kennedy needed to escape the shadow of George Lucas's vision of Star Wars in order to keep the franchise bloom. Disneys purchase of Avengers hit an annual franchise value of about 2025USD3b/y (taking box office receipts and doubling it to include merch and ancillaries) 3 years after purchasing Marvel Studios and kept that hot streak going for 6 years before jizzsploding a 6bn double whammy with the Avengers finale. Lucasfilm stormed out the gate with 3bn right when TFA was purchased, but had a long tail of legacy stuff holding back development - canon itself was a drag. Or rather the sandbox kept retreating back to Jedi and Rebels. Abrams leaned too far into memberberries, Johnson composted the memberberries but also salted the earth, and Kennedy had no idea who was doing what.
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