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You can plan ways to influence billionaires who will go on to buy platforms and pay for influencers; Elon’s purchase of x demonstrates the efficacy of this strategy. That is the only “mainstream” solution because everything in culture is ultimately decided by a billionaire. You actually need one of your billionaires to own a platform before you can even create counter-propaganda, because as we saw in the 10’s, anyone trying to combat left wing propaganda with their own propaganda would be banned upon getting too popular. And it really is just a propaganda war, because (1) the activist Left’s insistence on highlighting their views from the PoV of a pitiable minority is indistinguishable from the conscious development of propaganda, because it’s just as predicated on influence eg exaggeration and sympathy; and (2) the effective way to combat propaganda isn’t “telling the truth”, as that doesn’t lead to engagement and influence, but actual propaganda or counter-propaganda, otherwise you just lose. You might say, “but can’t you still boycott?”, but no, because the only place people find out about boycotts and are reinforced to boycott is on social media. Which is owned by a billionaire. Even if you have a zealot running social media, as in the case of Gab, no one is going to join it unless they see reason to join it which again requires propaganda in the dominant social media ecosystem.
What I think is the more resilient longterm solution, though it would require decades of development, is the formation of a parallel culture built upon rituals and stories of allegiance which create an abiding in-group preference. This would just be taking the most powerful civic and religious rituals of Western history and tailoring them so that they create a in-group preference among adherents whilst inoculating them against those myths of progressivism that inevitably lead to ruin (“everyone is the same”, colonialism, racism, slavery, stolen land — these need to be reproved before someone starts hearing about it in their teens). Only this is enough to combat the influence of algorithms and social media. Theoretically with the right “cultural-ritual infrastructure” you can develop a perfectly fine parallel community which will run on indefinitely.
I don’t think there’s another solution.
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