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People who drink Starbucks don't really like coffee, they like Starbucks syrups.
It's more like: imagine someone who really likes Tomatoes. They grow different varietals from seeds and buy them from Farmer's markets and they eat them raw and sliced with a homemade light dressing. But they don't like tomato sauce.
I don't think it would be fair to tell such a person: "Actually most tomatoes are eaten in tomato sauce, if you don't like tomato sauce you don't really like tomatoes."
Fine, eliminate Starbucks from the equation. That's where the vast majority of whole bean coffee is going, and the typical Starbucks customer certainly isn't grinding their own beans at home. But even at the independent shops I go to it seems like half the menu is sugary concoctions and I often have to clarify that, yes, I just want a black coffee.
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