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Notes -
That’s the way the Rolex brand is now. For a long time Rolex was what was called a “tool watch”. That is, just a good accurate watch that you would wear because you were in a profession where you needed to be precise about time. Che Guevara wore a Rolex when he was tramping through the jungle, because you don’t want to whiff an attack because your watch lost eight minutes and you sent the reserve element in at the wrong time. Divers would use them a lot too, because when you’re calaculating oxygen reserves you need to be accurate.
Over time that reputation for good quality gave Rolex some cachet, and it gradually morphed into the gaudy status symbol it is now.
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