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Culture War Roundup for the week of January 19, 2026

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That's how. Like, Amazon and Twitch are separate brands and people use them for separate things, and everybody with eyes can see that. It's not a grand political dilemma like the Minneapolis car incident.

https://www.twitch.amazon.com

Whose brand does such a website fall under? Does it change if we switch the word order?

The convention is that it's www.subnet.host.com. So you might have maps.google.com or auth.google.com or search.alphabet.com. If Amazon is acting as a large supercorp providing many services, and Twitch is a provider of streaming, then people on twitch.amazon.com or amazon.twitch.com are on that site for streaming. If they were there to be sold things they would be on shopping.amazon.com or the reverse.

(In today's internet you pay for the xxx.com domain name, but you can subdivide that domain into as many yyy.xxx.com subnets as you want. Doing it the other way round would be incredibly expensive.)

If Twitch and Amazon are both big messy things full of subsidiaries and you are advertising everything everywhere then you are in the realm of 'play stupid games, win stupid prizes' and you should fix your org chart.