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Culture War Roundup for the week of January 19, 2026

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Most of the "ideal" women in these ads would count as "skinny" in 2026, with the "skinny" versions being called "anorexic".

It's still the case that women's thinness is virtually always mentioned negatively in older writing (often because it's linked with looking old, but not always), while "plump" is a universally positive descriptor with no ceiling I'm aware of. There are pre-20th-century novels that feature fat girls, even, and while it's sometimes a mean shorthand for the character being morally shallow, there's not a lot of implication that these characters will be repulsive to men. By contrast, having smallpox scars, having thin hair, having "a squint" (seemingly a lazy eye?), a horse-face or a hunch, these are features that seem somewhat common and are called out as unattractive, although not strictly in a dealbreaker way.

I'd imagine that more structured clothing might have made a difference, since everybody has a nice WHR when they're in a corset while modern thin knitwear looks bad on anyone 20+ BMI. But still, the fact that all the unattractive-coded features I mentioned above have now been pushed into "actual deformity" territory says something about the relative nature of beauty standards over time.

There's a big difference between being thin by choice, and being thin because of malnourishment. This says much more about nutrition than beauty standards.