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Culture War Roundup for the week of January 19, 2026

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This is a terrible, infantile idea.

Dude... Chill... This is just a random internet forum. No need to get worked up about it.

This is so blatantly untrue that it's hard to take the rest of the essay seriously. Advertising appears with the newspaper. The first paid newspaper advertisement in American history was in 1704 in Boston, it is literally older than the United States of America. Zero research was done going into this, just a whiny infant complaining about advertising that could be easily avoided.

First off, chill out. There's no need for personal attacks. And quantity very much matters here. Some random ad in a medium that nobody pays attention to is very different from our current environment where we are positively bathed in this stuff every moment of every day.

I agree that people not paying for ad-free products is a good argument. My first counter-argument is that e.g. paying for youtube premium would only get rid of a small fraction of ads that I experience every day. The marginal gain isn't worthwhile. People do regularly pay for ad blockers (or at least put in effort into getting them). And friction is a thing. There are lots of services that I could theoretically benefit from but don't pay for because it isn't worth the hassle of managing. Youtube is a tiny part of my day. The hassle of managing a youtube premium subscription isn't worthwhile (and they've done nothing to reduce the hassle because they don't have an incentive to).

My second is something I brought up in my original post:

A deeper reason is that once one company starts using ads, the rest have to follow or get drowned out. This turns into a soft marketing war and leads to misallocation of resources (into advertising dollars from other productive uses). This is why crowding out good information is an important part of the theory of harm.

I genuinely think this soft marketing war drastically inflates the "value" of ads. After all, does Amazon (or their marketing clients) really expect people to buy twenty dollars worth of stuff off the ads on a Kindle? I'm an order of magnitude away from that for my entire life for all ads I've ever seen anywhere! No, I suspect it is companies trying not to get drowned out.

There's also a large economy of scale problem here. Consumer Reports exists. They are small because they're expensive and they're expensive because they're small. Yes, removing ads would be a sea change in how our information systems have to operate and people are going to have to get used to paying explicitly for a lot more stuff. It's going to require new business models and interfaces. Substack is a great example. I woul;d have never paid for individual bloggers before them. It was just too much of a hassle even if I enjoyed the content. But Substack (and Patreon as well) have drastically reduced friction and as a result, I just checked and I'm paying for ~ten blogs (with subscriptions to a few more). And if after all that, customers still don't want to pay... I contend that's a good thing. It's the market aligning with people's actual expressed preferences.

Regarding neutral media: capitalism is customers paying for neutral media. And I don't know about you but most of my neutral media comes from Substack (which you also don't like for some reason...) where I do in fact pay directly to hear from sources that I care about. And Substack the company is technically not profitable yet but the popular writers on there are extremely profitable which makes me think that Substack the company could be easily profitable if they wanted to be. After all, how much does it really cost to host a bunch of simple mostly-text-and-images websites in 2026?

Dude... Chill... This is just a random internet forum. No need to get worked up about it.

Dude...Chill...This just a random internet forum. No need to get worked up about it. We argue, we hang out. Stick around, somebody will accuse you of much worse.

But I don't think we disagree that much really. When you say:

Yes, removing ads would be a sea change in how our information systems have to operate and people are going to have to get used to paying explicitly for a lot more stuff. It's going to require new business models and interfaces.

Would a subscription basis be so bad?

Then I can't philosophically argue with it. If you think the internet as it exists today is bad and should be burned to the ground and salted, great, I can jive with that. The vast majority of content would not exist or be accessible without ad supported models, if that is your goal than this is a good policy to reach it. If you are willing to bite the bullet and say Twitter Delenda Est, and youtube and facebook and instagram and every other social media service with it, then we can get to a logical position. But that is what you are arguing for here, and it's much bigger than advertising, there's not going to be social media or open content platforms that are subscription based. I'm actually curious to see someone try to make one, but I'm not sure I would subscribe if they did anyway. Even this place I wouldn't want to subscribe, a one time payment maybe, but the hassle isn't worth it.

My first counter-argument is that e.g. paying for youtube premium would only get rid of a small fraction of ads that I experience every day.

I'm not sure what you're saying here. Youtube exists you can choose: a) not to consume youtube, b) to pay for youtube, c) pay for premium. The same choices exist for every content outlet. If ads offended you and you wanted to minimize consumption of ads, it would make sense to avoid advertising based content and stick to a few outlets that you can make ad free. Premium would give you an ad-free outlet, and if ads were as distasteful to the average consumer as believed, then one would consume only ad-free outlets. There's clearly a free market for ad-based and ad-free content operating right now, and most people consistently choose ad-based content over ad-free content.

After all, does Amazon (or their marketing clients) really expect people to buy twenty dollars worth of stuff off the ads on a Kindle? I'm an order of magnitude away from that for my entire life for all ads I've ever seen anywhere! No, I suspect it is companies trying not to get drowned out.

This gets into a much bigger discussion, but I strongly suspect this isn't true, even if you think it is. You've almost definitely had >$20 of marginal spend for all the ads you've ever seen in your life, across every category of good. TLP's favorite scene from The Devil Wears Prada fits in here. Another example: when I was a kid the Greyhound Rescue had a booth at the fair every year. Fifteen years later, at 26, my wife wanted a dog, and I thought a greyhound would be a good pick, based on that awareness that formed long ago. I just wasn't in the market until then, but if they hadn't done that "advertising" I would never have gotten one.

Consider also with the Kindle example: I owned and used my first kindle for over a decade. Ten years of advertising is worth something.

But I'm not sure what the difference is to you between "Buying $20 worth of stuff" vs "not getting drowned out" anyway.

After all, how much does it really cost to host a bunch of simple mostly-text-and-images websites in 2026?

Clearly it costs more than Substack is making! I exclude Substack not because I dislike it, but because it is not profitable. Virtually every place we complain about ads today, didn't have ads at one point, and then they were introduced later to try to make the company profitable. Netflix, Amazon, Youtube, Twitter. All used to be ad free. The Millenial Lifestyle Subsidy is the generational trauma of our time. Elon briefly mooted making Twitter subscription only and eliminating advertisements, but quickly abandoned that plan because it had no hope of success.

My other problem with substack as a neutral source of information is that subscriber based content inevitably tends towards siloed bubbles and extremes as writers cater to their subscribers. You're never going to subscribe to Heather Cox Richardson, and she is never going to subscribe to Kulak. Advertising on its own does not fix this, but it offers at least one path to success that doesn't rely on catering to the whims of your hardcore supporters. I'm glad Substack exists, there's value in allowing marginal and extreme voices to exist, but I don't find it a good source for neutral fact based reporting. Substack isn't going to tell me what went on at my local township meetings, or even in Harrisburg or Philadelphia. It's good for news in the sense of current events-commentary-opinion, it's not yet good for the kind of fundamentally uninteresting hard news that one historically got from a newspaper. And newspapers themselves have gotten worse at that job because of their reliance on subscriptions, leading to spiraling left-wing bias, leading to a shrinking and more left wing subscriber base, leading to spiraling left wing bias.