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PaperclipPerfector  8d ago (text post)   26920 thread views

Culture War Roundup for the week of February 9, 2026

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I mean, yes. At the same time, the intros for 20th Century Fox, Universal, Columbia and Paramount are memorable in their own right, and people recognise them independently of any specific movie to which they are attached. If I start humming the 20th Century Fox fanfare (doo, doo-doo, dee-doo-dee-doo-dee doo, doo-doo...), I would expect most people in my vicinity to recognise it and be able to finish the melody. 20th Century Fox (among other film production companies) is a successful exercise in establishing a recognisable brand identity.

Asserting that people only go to see movies because of association with other movies/properties, and that the specific production and distribution company doesn't matter at all – well, is this how we talk about any other kind of commercial endeavour? If someone buys an iPhone and they've never owned an iPhone before, which of these more accurately describes their thought process before doing so?

  1. They developed a positive impression of iMacs, iPads, iPods completely independent of one another, and are buying an iPhone because it's "from the people who brought you iMacs, iPads, iPods", even though they couldn't name the specific company who made them.
  2. They have positive associations with Apple the company: the apple-with-a-bite-in-it logo (and its associated fonts, colour scheme etc.) essentially acts as a sort of seal of approval for any attached product.

Obviously buying a movie ticket isn't the same thing as buying a phone or a car: we put more stock in a "seal of quality" for expensive purchases than cheap ones, and I couldn't begin to tell you which production company produced some of my favourite movies. But in spite of that, when I see the 20th Century Fox intro before a movie, I expect a higher standard of quality and professionalism than I do when clicking on a YouTube video at random (in the same way that even a person who has never owned an Apple product before expects a higher standard of quality from an Apple product than the knockoff equivalent from Temu). The production and distribution companies responsible for a movie convey a nonzero amount of information to the consumer, audiences do not simply zone out before the opening credits start, and certain production and distribution companies have more cachet and status than others. A screenwriter who announced "I sold a script to 20th Century Fox" would attract more impressed looks than "I sold a script to Blumhouse", even if he sold it for the same sum.

Sure. I don’t even disagree but people recognize 20th century Fox because of the branding + its wealth of films. That doesn’t imply people would recognize a producer behind it.

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