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Notes -
There's more than a nugget to this.
Commercial art as a message partly depends on people recognizing the message they'll be seeing in advance. Video game purchases aren't a random loot box dynamic where you know in advance that you don't know what is coming out. Player's money, and time, is limited, and so they're trying to select for their desires. If you want a horror game, you don't look for a highschool rom-com game, or vice versa. There's a reason even Doki Doki Literature Club has great big warning labels, just in case you are confused.
Subverting expectations is a delicate balance between surprising and delighting the audience with a twist they didn't see coming, and the writer being a pretentious twat. When people went to the Star Wars sequel trilogy, they wanted a sequel to a known property. And when they went back for episode 8 after the fanservice feel-good nostalgia baiting of episode 7, it's because they had an expectation of what they were going to get. However, Rian Johnson was a pretentious twat who thought subverting expectations was a pass to shit on the audience's interests, and low and behold interest in the Star Wars properties, and merchandise, and everything else promptly and sharply declined.
Spec Ops: The Line isn't Rian Johnson tier subverting expectations, but it very much is a product that does a bait-and-hook. Come for the modern warfare shooter gameplay, stay for the... warcrime simulator? Emotional masochism?
Don't get me wrong. On balance, I like Spec Ops: The Line. I think it has some artistic merit. But that artistic merit is when it's focused on the central character, not the player who doesn't know what's coming. The player is being carried along by pre-commitment bias, not agency of deliberate choice. They don't know what's coming, and that's not their fault when it's the artist doing the bait-and-hook.
I am extremely sympathetic to the people angered by the 'you could stop playing any time' after they paid. I am more sympathetic than I would be if, say, the developers got an attendance commission to go to a convention, and then got pissed on with the threat their attenndance commission being forfeit if they left rather than take it. At least the developers would have been led there with the prospect of something they wanted, money, if they put up with it. The Spec Ops players already got their money taken. Making them the subject of ridicule by proxy is just rubbing salt in a wound they weren't expecting and were misled into paying for.
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