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Notes -
Why is horror the exception to the theater recession? SW is underperforming right now but another horror movie is overperforming. It's been this way for a while, a lot of the surprise hits are A24/indie-style horror films.
My guess is that horror movies are in the sweet spot of being not too high budget while also being a significantly better experience when watched in one shot on a large screen in a dark room with a crowd compared to watching alone at home. Spectacle movies like Star Wars fit the latter but not the former, while comedies fit the former but only a little of the latter.
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