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Notes -
One of the lesser-talked about aspects of the World Cup is the forced stadium rebrandings due to FIFA's unwillingness to allow reference to any corporate names that aren't official FIFA sponsors. In many cases, this just involved covering up signage around the stadium, although some cases were more extreme.
For anyone who works in or around this industry, is this commonly-accepted practice for anyone outside of FIFA? I can't imagine spending millions of dollars on a stadium sponsorship, and being too pleased with having all my branding covered. While I'm sure there was some sort of contractual fine print that allowed for this, I'd still be pissed.
It also led me to wonder: could this be extended to other sectors of the economy? Say, Google Maps decides not to reference any corporate sponsorships that don't do enough AdWords business, or channel 5 news blurs out corporate logos unless they pony up. Seems like you could quickly fracture the entire landscape of corporate sponsorships.
The O2 in London was called the North Greenwich Arena for the duration of the 2012 Olympics because O2 didn't pony up for Olympic sponsorship. So the IOC, as usual, are engaged in the same forms of obnoxious greed as FIFA.
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