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Culture War Roundup for the week of July 27, 2026

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he engagement baits

First time? Pretty much every moderately successful influencer is posting 80% engagement bait in some form. Youtube, Tiktok, Reels, Substack, whatever. Engagement is an influencer's bread and butter and they give zero shits for how much they torch the commons as long as they get theirs.

For Hannania he first gained influence without the engagement baiting and just wrote interesting things. For me it’s seeing the transition from intellectually interesting to influencer sell-out over time that makes him different. Most of us probably knew his writings before he got a little famous.

I can’t fault someone for trying to make a buck, but he’s not the same Hannania from like 2018 or whenever he began to gain influence. I’ve come close to just blocking his comment on social media because it’s 90% hackery now.

Idk who stated the obvious but someone once said that something like: "if you are good at something, and do it for fun, making it a business sucks all the fun out of it, and eventually you do it for the money" (I suck at words) Sounds like the most common pipeline. People write interesting things, collect a following, then start doing it for a buck, and since it's now about audience metrics and engagement, it forces them to sell-out.

It's sad but common enough that I guess I just cynically assume most folks with online followings are somewhere in that pipeline and it's just about where.

I believe it was a very wise man:

No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other.

While the context (from Matthew 6:24) has God and money as the two masters, it applies just as well to any two non-identical selections: they will somewhere and somehow conflict and a choice must be made.