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Culture War Roundup for the week of August 10, 2026

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And my point, which you seem determined not to grasp, is that even with woke supposedly in retreat, there's still an asymmetry. Woke people in positions of power and influence can express obviously insane opinions (like "American Eagle is covertly promoting eugenics and white supremacy") without repercussions, while conservatives cannot do the same. Even normie centrists cannot publicly express many opinions which are well-attested by the sciences without being smeared as "far-right".

That may be, but the problem is that conservatives are not allowed to state their beliefs; not that progressives are allowed to do so. And your post sounded a lot more like you thought it was a problem that progressives were allowed to voice their beliefs at all.

(I also wouldn't describe the American Eagle thing as "obviously insane". The pun is pretty obvious, and "good genes" is, you know, literally the etymological meaning of the word "eugenics", so it's hard to argue that the ad wasn't playing with garden-variety eugenics-adjacent ideas, the question is just how deliberate, how consciously politically-motivated the reference was. I don't believe it was intended as some sort of pointed dogwhistle or propaganda, rather than a slightly naughty reference to low-grade wrongthink which they correctly reckoned to be widely held by their target audience; and I don't particularly think that whiteness was on the makers' minds, just ordinary non-race-specific, non-systematized folk eugenics. But it's a question of degree rather than of kind.)

And your post sounded a lot more like you thought it was a problem that progressives were allowed to voice their beliefs at all.

Well, that wasn't the point I was making at all. Perhaps I didn't express myself clearly enough. My point was that woke people can get away with publicly expressing rather out-there opinions without taking any kind of reputational hit, while conservatives or moderates cannot even get away with expressing comparably (or even much less) crazy opinions. This doesn't look like wokeness has been defeated.

"good genes" is, you know, literally the etymological meaning of the word "eugenics"

This seems like a rather extreme motte-and-bailey/sanewashing to me. Eugenics is the belief that governments should take proactive interventionist measures to improve the genetic fitness of the populations they govern. It is not the belief that some people are congenitally more attractive than others. If it meant the latter, there would be literally no one on the planet who didn't qualify as a eugenicist, and if everyone's a eugenicist, no one is.

The "is" belief "some people are congenitally hotter than others" in no way implies the "ought" belief "the government should intervene to improve the genetic fitness of the population it governs".

Well, that wasn't the point I was making at all.

Then why just list "debatably-crazy things lefties are still allowed to say" rather than "debatably-crazy things righties still aren't allowed to say" as the watermark? That's really what gave me that impression. It's difficult to take your aside about Pride Month as anything else than "Pride Month celebrations should end", as distinct from "Conservatives should be allowed to have equally-extravagant celebrations".

If it meant the latter, there would be literally no one on the planet who didn't qualify as a eugenicist

Not so. Radical progressives would be very uncomfortable with the sheer phrase "good genes" - the belief that some genes are in any objective sense better than others is viewed as a dangerous slippery slope to proactive eugenicism. Certainly no one would deny that there are, biologically, genes for particular eye colors or cranial structures, but the far-left view is that attractiveness is subjective, and Sydney Sweeney genes are in no objective sense "better" than Danny DeVito genes, it just happens to be the case that more people are into Sweeney-like body-types/it's more socially acceptable to express attraction to Sweeney-like body-types.

Talking about "good" and "bad" genes, with the possible exception of medical conditions, is, precisely as I said, a "slightly naughty" reference to a widely-held opinion that's benignly, but significantly at odds with the maximally progressive view. It doesn't mean you're secretly advertising to Hitler, but I think it's fair to take it as a signal that you are less than maximally concerned with the opinions of the radical left; as a signal that you are addressing normal people, not Tumblr keyboard warriors. It's not especially sinister, but the keyboard warriors weren't entirely wrong to think that the ad was winkingly espousing a worldview antithetical to their own.

Then why just list "debatably-crazy things lefties are still allowed to say" rather than "debatably-crazy things righties still aren't allowed to say" as the watermark?

Because the OP was claiming that woke is defeated, and wokes being able to say absurd extreme things without repercussion is not what a defeated movement looks like. I presumed it went without saying that conservatives and moderates still cannot express comparably crazy (and in some cases, ordinary commonsense) opinions without repercussion. I mean, it obviously does go without saying: even you aren't disputing it.

It's difficult to take your aside about Pride Month as anything else than "Pride Month celebrations should end" - "

Difficult for you to take, perhaps. I thought the point was abundantly clear: an entire city being festooned with the flags of a particular ideology at the city council's behest is not what a defeated ideology looks like.

Radical progressives would be very uncomfortable with the sheer phrase "good genes"

They might claim to be uncomfortable with the concept, but their revealed preferences (in terms of their choice of romantic partner, their aspirations for their children, who they sexually fantasise about, which sports teams and athletes they bet on, their attitudes towards inbreeding etc.) would tell a very different story.

wokes being able to say absurd extreme things without repercussion is not what a defeated movement looks like (…) an entire city being festooned with the flags of a particular ideology at the city council's behest is not what a defeated ideology looks like

But then we're back to equating between "woke" as in "the anti-free-speech cancellation machine" (which needed to be defeated) and "woke" as in "people holding left-wing opinions at all, however respectfully" (which there is no particular justification to expect to be 'defeated' overnight, any more than any mainstream belief system held by hundreds of millions of people).

They might claim to be uncomfortable with the concept, but their revealed preferences would tell a very different story.

Even if we grant this point for the sake of argument, that still leaves "phrases like good genes are taboo" as a bona fide leftist shibboleth that the American Eagle ad campaign would have been stepping on the toes of. The question then is whether they did so out of ignorance, or if they considered that left-wingers would be offended and decided that being seen to mildly upset SJWs suited their PR purposes just fine. I have no fixed belief, but the latter is plausible, and it would mean the woke brouhaha about the ad was by no means "crazy" in ascribing hostile intent to the ad, even if it was still something of an overreaction.

I consider "cancel culture", broadly defined, to be a politically neutral set of tactics. It was invented or popularised by progressives, but conservatives quickly cottoned on, and there have been successfully right-wing cancellation campaigns.

When the OP said "wokeness is defeated", I took that not to mean "cancel culture is defeated" but "the most recent strain of radical progressive identity politics is in retreat". My example of the city festooned with progress pride flags was intend to illustrate that it's premature to claim that said movement

Whenever someone says "woke", do you interpret that to mean "cancel culture"? Most conversations around here would be practically incoherent under that definition. I understand that cancel culture is a political tactic closely associated with wokeness, but it's not the ideology itself, any more than the ideology of the Provisional IRA is "Armalites and gelignite".

Even if we grant this point for the sake of argument, that still leaves "phrases like good genes are taboo" as a bona fide leftist shibboleth that the American Eagle ad campaign would have been stepping on the toes of. The question then is whether they did so out of ignorance, or if they considered that left-wingers would be offended and decided that being seen to mildly upset SJWs suited their PR purposes just fine.

Again: I never disputed that American Eagle was being provocative and intentionally stepping on the toes of wokescolds. That's quite far removed from the claim that American Eagle were explicitly touting the virtues of governments proactively improving the genetic fitness of the populations they govern. Wokes were not rending their hair and claiming "Sydney Sweeney and American Eagle are promoting a belief which is a prerequisite to endorsing eugenics!": they were saying "Sydney Sweeney and American Eagle are promoting eugenics!" The belief that some people are hotter (smarter, taller, faster etc.) than others for reasons of genetics does not in any way imply the belief that governments should e.g. sterilise those deficient in said traits against their will. This really does strike me as transparent sanewashing.

Whenever someone says "woke", do you interpret that to mean "cancel culture"? Most conversations around here would be practically incoherent under that definition.

As far as I can see, both meanings are in use, and indeed, are often subject to a motte-and-bailey that the current convo seems to illustrate. It's used both to mean "the abnormally illiberal political-correctness movement that began somewhere in the 90s", and "the grab-bag of left-wing opinions that the people in the illiberal movement subscribe to", which is to say, "any and all meaningfully left-wing opinions".

It seems to me that a discussion about whether or not wokeness has been "defeated" only really makes sense in the context of the latter - of the recent and unprecedented threat which fundamentally cannot coexist with American democracy as it had been practiced for the preceding 250 years. If we try to parse the statement using "wokeness" to mean "leftism", it honestly sounds deranged. Leftism-is-general is, again, not going to be "defeated" overnight - hundreds of millions of Blues are not going to suddenly change their minds about their most fundamentally-held social and moral beliefs. The Culture War is just not the kind of conflict where one Tribe can "defeat" the other on the scale of a few decades, unless it were to turn into some sort of actual boots-on-the-ground armed conflict, which has, at the very least, clearly not happened yet.

Wokes were not rending their hair and claiming "Sydney Sweeney and American Eagle are promoting a belief which is a prerequisite to endorsing eugenics!": they were saying "Sydney Sweeney and American Eagle are promoting eugenics!"

But compare HBD. I'm always banging the drum that "blacks are, on average, biologically lower-IQ and more aggressive than whites", if taken as a true scientific fact, still doesn't inherently justify moral claims like "blacks should be second-class citizens" or "it's okay for whites to make fun of blacks with minstrel shows" - in short, still doesn't justify white supremacy as an ideology. But in practice, if you see someone trying to signal-boost HBD, it's unlikely that they're just spreading awareness of interesting scientific trivia which they regard as having no political ramifications whatsoever. A progressive who accuses a HBD-promoter of trying to put white supremacy back into the Overton window is, on average, not being irrationally paranoid, even if there may be a few false positives.

The leftist position on the American Eagle ad is that this is very similar. Making value-judgements on genes has been declared taboo to keep the evils of eugenicism at bay, and although it's conceivable for someone to try to put them back into the Overton window for benign reasons, there is going to be a heavy suspicion that they don't think the full package is that bad either. (Heck, the HBD hypothetical would be a stronger case, because "racial IQ differences exist" really is, at a base level, a neutral factual claim about the world. In the "good genes" case, the problematic element isn't a factual claim, but a taboo value judgement.)

This just seems like yet another tiresome instance of "dog-whistle politics". "You can't talk about this true fact because some people could use it to justify bad behaviour" is a fully general counter-argument which applies to literally any factual statement.

I find dog-whistle politics particularly frustrating because they always, ultimately, seem to boil down to "you didn't actually say anything bad, but I don't like you, so I'm going to interpret everything you said in the most uncharitable possible light and infer things you didn't mean from perfectly innocuous statements, then treat you as if you explicitly said the most uncharitable misreading of your statement possible". I've read multiple people who independently argued that wokeness/social justice politics/whatever seems to attract a lot of people with cluster B personality disorders, and the shoe certainly fits here: "dog-whistle politics" is practically identical to how women with borderline personality disorder win arguments. (That is, without threatening to kill themselves.)

I will reiterate: the factual claim "many desirable human traits are heavily, if not solely, determined by one's genetic makeup" does not in any way imply the normative claim "therefore, governments should proactively intervene in the lives of their citizenry to improve their average genetic fitness". The belief that American Eagle were trying to promote the latter belief (via a fucking jeans and) is silly and absurd, one step removed from the surprisingly widespread belief that the CEO of Procter and Gamble is an avowed Satanist who openly admitted his faith on national television. The people advancing this belief deserve to be ridiculed. The belief that American Eagle are advancing the "many desirable human traits are heavily, if not solely, determined by one's genetic makeup" idea as a "dog-whistle" for literal eugenics is only marginally less silly, and deserve to be ridiculed. If you believe this about American Eagle, then you deserve to be ridiculed.

As an aside, "HBD is true, but the only people who want to talk about are white supremacists, so you should be automatically suspicious of anyone who brings it up", in addition to being one step removed from Bulverism, is just factually wrong. Most HBD enjoyers are acutely aware that Ashkenazim and people from the Far East are above average in intelligence. LKY built Singapore on HBD principles: he was aware from the outset that Malay professional outcomes would never equal Chinese, and took intentional, practical steps to mitigate the resentment that would inevitably ensue. In your opinion, is LKY a white supremacist?

And even if people want to talk about HBD for reasons of political policy, there are plenty of HBD-influenced policies which no reasonable person would characterise as white supremacist in nature. If indeed there is a significant IQ gap between blacks and whites, it follows that we can never expect black representation in STEM to equalise with white in our lifetimes, and so all public monies advancing that goal might as well be flushed down the toilet for all the good they'll do. It is hardly a coincidence that many HBD enjoyers are advocates for universal basic income.

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